Digital marketing is the new boom in the market and one should always wonder about this vast hype of the concept. Is it worth this hype?
We will learn about the whole process in this article. Let’s get started!
In layman language, we can define Digital marketing as a promotion of any business digitally. But technically, digital marketing is the process of getting organic, non-paid traffic/conversions to your business.
Service of Digital Marketing
Digital marketing is a combined effort of services which contribute towards getting the desired results. Starting very first from creating a website to rank it on the first SERP(Search Engine Page Results), it demands a dedication approach and consistent working.
There are several services in digital marketing and are as follows:-
- Content Marketing
- Social Media Optimization
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
These are only a few glimpses of the very vast field.
What is Content Marketing?
There is a very popular saying in this field which is Content Is The King and exactly it is. Because in the content you include your keywords and the whole process of SEO is then depend upon it.
A good content can lead your business to exceptionally well growth that you never imagined.
What is Social Media Optimization?
Now you all set with your content-rich website and ready to expect the growth to your business, right?
But wait, don’t you think you are missing something?
Yes, exactly you are. Let me tell you what.
Out of 7 billion population of the world, there is 2.27 billion people are on Facebook and this is only one platform. There are many social platforms like LinkedIn, Instagram, Pinterest, Reddit, Twitter and much more.
So if you are not making most of it then you are already lacking the success path which your competitor has already chosen.
By social media optimization, we mean about having a social presence on all platforms related to your niche and expand your reach to more customers.
For more information, you can check this article.
What is Search Engine Optimization?
Now you are all ready to go with the market flow by having your social handles done with the rich content website. But what is the guarantee that the niche you are covering is not already present on Google? What will be the chances for your website to be on the first page of Google?
To solve this problem we use a technique which is called SEO aka Search Engine Optimization.
SEO is a technique to rank a particular website on the first page of Google with not paid and organic traffic.
SEO is basically divided into 2 proportions such as On Page and Off Page Optimization.
The action in SEO which is performed while making of the website such as Title-Meta Description Tags, Alt Tag, Image Optimization, meta keywords and so on, come in On Page SEO category.
The actions which are performed after the development phase on a website to rank it such as Social Bookmarking, Backlinking, Blog Commenting, directory submissions and so on, come in Off Page SEO.
What are Paid Promotions?
If you want to get the results very soon then you should opt for the paid promotions such as Social Media and Search Engine Marketing.
Search Engine Marketing is the ads which are displayed on search results or on the display of web pages. Google also provide you the service to run your paid ad campaign.
When you want to show your ads on social media then this is known as social media marketing. The main benefit of these ads is extended reach.
What is Email Marketing?
Emails marketing are something very essential for a business because with the help of it you can easily promote your new products and services directly to the user. Best way to communicate with the customers and turn them into conversions.
As digital marketing is the future of marketing and no business can stay untouched from it as far you want to excel in your field. This is a big boom nowadays and one should always opt to have it done for it’s business as soon as possible.